I used to have Fido for my personal phone some years back. The sound quality was excellent as was the customer service. About the only complaint was coverage. I know they were growing their network back then, but mostly in urban areas. My old Nokia 5190 had an optional analog module which let it roam on analog networks - eg: out of town. Bell indeed does have excellent coverage but is pricey and they require you to deposit your left nut (sign a contract). Since you already have Rogers for high speed, you'd get a bundle discount if you got a cell from them. Check it out.