Bah, keyless operation is OLD news. My first cars, all of them worked without keys. You only needed the key to lock or unlock the doors, trunk, and ignition, but if you didn't LOCK the ignition, you could just start it with no key. And in those, days, NO-ONE bothered to lock their cars. Hell, my uncles used to leave their wallets in their cars....
Hell, my FIRST car, I never even GOT a key with it...